Happy Kumar

Clickjobs.com, part of bharatmatrimony.com has come out with i think their first commercial (dont remember watching any other commercial by them).

StoryLine
A man wakes up, switches off his alarm and heads of to his office in a taxi. In the middle of all this, he comes across various job oppurtunities. But misses them, as he is very happy with his job and therefore doesnt need a change.

My Views
The ad developed by Network Advertising, has positioned clickjobs.com very differently from its competitos. Where all the other job portals tell us to apply there, clickjobs.com tell us that dont sit back and miss the various oppurtunities coming your way.

Overall, I really liked this ad and am happy to see indian advertising industry evolving like this. The protagonist is also very good, the ad has a humor content and unlike other humorous ads it does not let us forget the purpose of the ad.

There is only one problem, the other day i was discussing this ad with a couple of frens and they interpreted it to be quite the opposite, they thot that when clickjobs.com places you, its such a nice job that u never have to look out again........now my only wonder is that if more people are interpreting it like this, it can be a problem....